Bachelor’s theses written under my guidance

2023/2024:

  • Alicja Jakubczyk – The usage of Facebook, Instagram and TikTok as supporting tools in promoting program offer. The case of Telewizja Polsat,
  • Małgorzata Dąbrowska – Image culture in communication of representatives of the Baby Boomers generation in social media,
  • Jakub Krezymon – Social media and their role in creating culinary trends,
  • Maksymilian Lisewski – Election campaign in social media on the example of the parliamentary elections in Poland in 2023,
  • Hubert Nastachowski – Using social media as a tool to promote reading in Poland and in the world on the example of YouTube and Instagram,
  • Mariusz Kalinowski – The areas of occurence and potential of artificial intelligence solutions,
  • Julia Dzikoń – Websites accessibility analysis of city government websites on the example of Gdańsk, Poznań and Katowice.

2022/2023:

  • Katarzyna Rohda – The use of the TikTok in the promotional activities of Polish museums on the example of the National Museum in Warsaw, the Emigration Museum in Gdynia, and the Polish Song Museum in Opole,
  • Mateusz Szudra – Fighting disinformation in Poland in the light of own research – presentation of projects and tools,
  • Joanna Świadek – Social media and their role in marking and intensifying contemporary canons of female beauty,
  • Marta Filipiak – Instagram as a modern brand promotion tool on the Internet based on the example of following companies: Ochnik, Ryłko and Gino Rossi,
  • Hubert Jędrzejewski – Patostreaming as a tool for popularizing violent content among social media users,
  • Agata Połatyńska – Evaluation of the information architecture of selected streaming services (Netflix, Disney+, Player) in the context of information architecture requirements.

2021/2022:

  • Małgorzata Czerwonka – The assessment of the information architecture of selected websites of the naTemat.pl Group in the context of information architecture and user-oriented design requirements,
  • Alicja Polaszek – Influencer marketing as a modern way to promote a brand in the digital space,
  • Natalia Kaczmarkiewicz – The assessment of the information architecture of selected sales platforms on the example of Zalando.com, Answear.com and Modivo.pl,
  • Weronika Hul – Improper use of social media as a tool for managing the image of the non-public higher education institutions in the Kuyavian-Pomeranian Voivodeship. Facebook and Instagram casus,
  • Ani Sukiasyan – Social media marketing and its significance in creating the brand image,
  • Szymon KurasIntervention services as an example of Internet platforms using the mechanism of social participation in Poland,
  • Oliwia Bujak – The patient.gov.pl (pacjent.gov.pl) website as an example of a tool facilitating access to digital medical services in Poland,
  • Tomasz Lewandowski – Internet websites of Millenium Bank, Santander Consumer Bank and mBank in the light of information architecture requirements,
  • Jakub Grabowski – Information architecture of the internet services of the biggest cities of the Kuyavian-Pomeranian Voivodeship,
  • Piotr Wolski – Podcast as a modern form of presenting true crime and horror content.